Abstract: The effect of VUCA was enhancing and questioning the sustainability of business much before COVID -19 pandemic, but the VUCA effect has taken a high-leap grasping human mind due to anxiety of COVID -19 in drastic ways. It is becoming challenging for the business house for the efficient deployment of human intelligence in decision making in business process in this pandemic situation. The ‘4Vs’ approach is administered throughout the operational level in an organization. Expression of empathy among all levels of the hierarchy of the taskforce is the foundation of this ‘4Vs’approach and need of the hour. The proposed ‘4Vs’ approach is a continual process and requires continuous support and initiative of top management for transforming organizational work environment to combat the economic setbacks. It is peak time for top management’s leadership to instigate and develop a candour relationship between its people and the redefined organization’s vision. This approach addresses and dilutes the psychological distress of the workforce arising from the deadly COVID -19 pandemic. It uses cognitive behavioral re-structuring and use of higher consciousness of workforce. ‘4Vs’ approach is a strategic-compliance deliberation, that is developed based on ‘Managerial Good Practices’ within the operational system of the organization. The study also confirms upon offering a pious work environment to every individual in the organization. Comprehending the detailed analysis of each ‘V’ of the ‘4Vs’ approach, it is definite that the ‘4Vs’ approach is human psychologically administered. The uncertainty of COVID-19 is raising without any specific deadline, in this scenario it is judicious to accept the new normalness and get our systems ready in parlance with COVID-19 management at the workplace. The need of the hour is to enhance flexibility and adaptability to accept the conscious changes in life along with re-imaging and innovative ideas to restructure the business setbacks s due to the COVID -19 pandemic. Making the employee feel safe, at ease and imperative to the organization, which ought to be the prime concern of this strategic HR approach and ensuring combating-traits among people against the pandemic situation.
Keywords: Work excellence, Managerial Good Practices, Dysfunctional conflicts, People management, Fellow-feelings, Fellow- compassion, Intrapreneurship, Collective trauma, Shared risk & Shared responsibilities.